What We Do
Through our innovative psychology-centered branding strategies, storytelling and archetype services, we're here to shake up your approach to traditional marketing and brand-building tactics - putting an end to Boring Brand Syndrome once and for all.
The best marketers tell stories. And while stories can be used in a strategy, there is no plug-and-publish tool that captures your audience’s attention more than a story told from the heart. The best brands know this. This week I’m breaking down how the brain understands story and the ways you can start telling yours to build brand engagement, loyalty and equity.
Aside from fonts, images and layout, there are seven mental triggers that guarantee a more successful website design and user-friendly experience. These mental triggers (when used correctly) develop trust, authority, authenticity and a sense of belonging. Together, they help establish your brand in a sea of competitors. This week I’m breaking down these triggers so you can put them into practice on your own site and start developing greater authority, a lower bounce rate and higher engagement from visitors.
Previously it was direct mail, fliers and letters addressed to "Resident" that left recipients cringing, now it's the constant stream of "last chance," "OPEN NOW!" and "offer expires soon" that have subscribers dreading the majority of email correspondence received. Yet many marketers and businesses believe that the newsletter is an essential, if not primary, component to the marketing mix. But I disagree.
Daily planners are a dime a dozen, not to mention the never-ending stream of smartphone apps that attempt to organize and motivate their users to reach their goals, so how does a company like Dailygreatness stand-out and make a profit? This week I’m highlighting one of my favorite brands Dailygreatness Journals and sharing how they use brand archetypes to distinguish themselves and find raving fans in a high-turnover market.
what people ARE SAYING
My three months with Stephanie guided me through every step of growing my business but more importantly, her coaching challenged me in ways I'd never been before - and I loved it. In turn, I was building confidence in myself as a business owner and falling madly in love with myself as an entrepreneur. Stephanie's loyalty, commitment, knowledge, confidence, spunk and sincerity are what drew me to her initially and what kept me coming back for more each and every week.
- Jessica Gulley-Ward
Working with Stephanie has been an eye opening experience. I was stuck figuring out how to do business like everyone else. Felt like my lack of experience held me back. Her support and delicious personality helped me discover my own potential. Her blend of manifestation techniques and marketing strategies is refreshing and intelligent.
- Melissa Matos
Stephanie's coaching was the single most important catalyst for my growth at a pivotal time in my business. I was able to bypass the burnout and blossom into a more confident woman with a business filled with possibility. I now work with clients that I LOVE. I stand my ground and value my time. I am clear about my desires. It feels good when I say NO. It feels great when I say YES.
And most importantly, I know that I have an ally in my business. Stephanie is the first person that I turn to when my head starts to spin and I need sound advice. And, when I celebrate a win, I want to light up a sparkler and thank goddess for Stephanie being in my life.
- Emily Powell
Before working with Stephanie I wasn't working on building my business, I was just running my business. Stephanie help me build the confidence to have a voice to be heard in my industry.
- Crystal Butler
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