The Three Scariest Marketing Strategies of 2018

My favorite is when I sign up for a newsletter list and their onboarding emails begin. Nine times out of ten they pile up in my inbox (because does anyone have that kind of time to devote to daily emails after we just met?) and then the inevitable, “LAST CHANCE TO BUY” email shows up which means somewhere in the unopened email sequence I was pitched something. Problem is, they don’t even know that I didn’t read their emails.

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The Key to Success is Conflict: Positioning Your Brand Story to Solve Problems

Unbeknownst to most business owners, conflict is at the heart of a successful business. Without it, why would your customers need you? Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to the problem.

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Brand Storytelling: The Recipe for a Successful Brand Story

Great brands rely on great stories to get them to the top. While marketing funnels, going viral and other strategies seem to be the key to success, it’s the brand story that’s being told that draws us in and peaks our interest. How the story is told is just the proverbial icing on the cake. The cake, of course, is your brand story.

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