How President Trump Used the Ruler Archetype to Build A Political Brand

Branding is at the cornerstone of politics, as many can attest when it’s time to cast a vote. From emotionally charged advertisements to heated debates, branding oneself in the political arena is a necessity to stay in the race till the end. This week I review the Ruler archetype in political branding campaigns and its most recent influence in the 2016 U.S. presidential election.

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BrandMantra® Method: Creating a Unique Value Proposition That Sets Your Brand Apart

I won’t beat around the bush: your unique value proposition is by far one of the most important aspects of your brand building efforts. It sets the tone for brand equity, loyalty and positioning. More than what you sell, it’s the reason you are in business. Here's how to build your own BrandMantra® and start getting seen!

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Media Psychology: What It Is and Why It Matters to Your Brand

While brand strategy is essential for any company looking to make their mark in the world, incorporating psychological theories and principles allows you to better understand your ideal target market, create greater brand awareness and loyalty, as well as stand-out from competitors - especially when companies or competitors are using the same marketing strategies to gain attention in an ever-crowded market.

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