Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem. If you’re worried about pissing people off, then this article is a must read!Read More
Not quite sure how to use your brand story? Here are the top 10 ways you can start using story in your business, whether you’re just starting out or ready to scale.!Read More
Humans are wired for stories but it’s not just how our brain works that makes stories so compelling. The chemical response our brains have to story is another factor in why stories are so effective.Read More
What if I told you that no matter your culture, language or geographic location, there are seven stories that make up every book, movie and bestseller the world has ever consumed? And that these seven stories are the exact stories your business needs to tell in order to be successful?Read More
If you’re new to consulting or coaching, you’ll often hear conflicting opinions on whether or not you should work for free or work for a lower rate to build a client list and testimonials. Problem is, this decision isn’t always easy!Read More
Wondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors!
What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your momentum.Read More
I remember when I was just starting out like it was yesterday: I spent countless hours pouring over business blogs, podcasts and attending workshops in the hope that I would finally crack the code to business success. I always knew being a small business owner wasn’t exactly easy, yet I had no idea the amount of strategies, tactics and trends I had to be aware of in order to grow and scale my business.Read More
Marketing strategies and tactics that rely on AI, messenger bots and automated responses miss the point of being in business in the first place. While they are immensely helpful, they lack one important quality that often we (as shoppers) require: the element of connection.Read More
So why join Marie Forleo’s B-School now? Trust me, it’s been around as long as I’ve been online and I’ve worked a total of four affiliate launches for not one but two of her top-tiered partners. I know the program pretty well and can easily say that at least eight out of my ten best friends have already completed the course at some point over the years.Read More
A common question I hear a lot is, “When did you decide to start delegating?”
In total honesty I am not great at delegating. A notorious Type-A recovering perfectionist, I’m still a sucker for doing the job myself. That being said, it wasn’t until I learned the art of delegating (or leaned in to outsourcing) that my business really took off.Read More
Today I’m shedding light on the most popular marketing strategies and which will benefit YOU the most. You don’t need to do them all but it’s imperative you understand and can utilize a few to grow your business successfully.Read More
This week I’m diving into what makes a brand memorable and the ways you can incorporate story, psychology and brand personality to uncover your own marketing sweet spot.Read More
Bro marketing relies on three important elements, all of which I’m sharing here so you can avoid falling in the trap of sounding like a used car salesmen...and sell with integrity instead.Read More
Turns out, the KonMari Method works for decluttering your social feeds just as well as your shoes!
This week I’m sharing how I used the KonMari Method to organize my content calendar, social media feeds and launch plans for a more productive, successful and joyful year.Read More
Hold the phone friends, Gillette just dropped a new ad campaign that’s making waves! If you’ve been following the #metoomovement in the United States, you’ll know that sexual assault and violence has come to the forefront of our cultural conversation. Gillette’s response, its stand against toxic masculinity and the strategy to leverage a social cause in their storytelling, is a near perfect example of brand activism in action.Read More
Follow-through, it turns out, is nothing more than listening to that little voice in your head telling you to either do the thing or not.Read More
In our new digital world, being a person who can figure-it-out is a really good thing.
You can take courses, watch videos and read blogs that you can then put into action because you are self-motivated.
Part of the fun in life (whether you’re building a business, constructing a bookcase or learning to bake) is the figuring out part.Read More
Do you despise resolutions as much as I do? Revamp your goals and learn how to set intentions instead. It’s guaranteed to bring more prosperity and joy than regular resolutions alone!Read More
I’m notorious for buying for myself while shopping for others. It’s kind of like my superpower (well, that and always picking out the most expensive option for just about anything).
Whether you love to give or you love to get, this holiday round up should make any marketer jump for J-O-Y.Read More
Numbers are useful - especially when you’re just starting out - but don’t let them define you.Read More