This week I’m diving into what makes a brand memorable and the ways you can incorporate story, psychology and brand personality to uncover your own marketing sweet spot.Read More
Bro marketing relies on three important elements, all of which I’m sharing here so you can avoid falling in the trap of sounding like a used car salesmen...and sell with integrity instead.Read More
Turns out, the KonMari Method works for decluttering your social feeds just as well as your shoes!
This week I’m sharing how I used the KonMari Method to organize my content calendar, social media feeds and launch plans for a more productive, successful and joyful year.Read More
Hold the phone friends, Gillette just dropped a new ad campaign that’s making waves! If you’ve been following the #metoomovement in the United States, you’ll know that sexual assault and violence has come to the forefront of our cultural conversation. Gillette’s response, its stand against toxic masculinity and the strategy to leverage a social cause in their storytelling, is a near perfect example of brand activism in action.Read More
Follow-through, it turns out, is nothing more than listening to that little voice in your head telling you to either do the thing or not.Read More
In our new digital world, being a person who can figure-it-out is a really good thing.
You can take courses, watch videos and read blogs that you can then put into action because you are self-motivated.
Part of the fun in life (whether you’re building a business, constructing a bookcase or learning to bake) is the figuring out part.Read More
Do you despise resolutions as much as I do? Revamp your goals and learn how to set intentions instead. It’s guaranteed to bring more prosperity and joy than regular resolutions alone!Read More
I’m notorious for buying for myself while shopping for others. It’s kind of like my superpower (well, that and always picking out the most expensive option for just about anything).
Whether you love to give or you love to get, this holiday round up should make any marketer jump for J-O-Y.Read More
Numbers are useful - especially when you’re just starting out - but don’t let them define you.Read More
It’s easy to put on a sale or send out a discount code to generate sales.
It’s even easier to get sucked into the hoopla of the holidays when your competitors are all discounting their services and products to score some more money.Read More
Have you heard of the 5 Love Languages?
Basically, it’s a test you can take to determine which “language” of love you speak in relationships. The idea is that there are 5 areas in which a person can and often expects love to be shown and while each of us has our own language, so too do our partners.Read More
My favorite is when I sign up for a newsletter list and their onboarding emails begin. Nine times out of ten they pile up in my inbox (because does anyone have that kind of time to devote to daily emails after we just met?) and then the inevitable, “LAST CHANCE TO BUY” email shows up which means somewhere in the unopened email sequence I was pitched something. Problem is, they don’t even know that I didn’t read their emails.Read More
Donald Miller said it well when he wrote, “When you define something your customer wants, the customer is invited to alter their story in your direction. If they see your brand as a trustworthy and reliable guide, they will likely engage.”Read More
I meet entrepreneurs and small biz owners who are shoulding all over themselves. Online “gurus” are telling you it has to be a certain way or you’ve failed (oftentimes before you’ve ever even started). And when you can see only one side of a competitor’s brand on social media, compare-itis can rear its ugly and obnoxious head.Read More
The key to building a great business or brand in the dog-eat-dog digital world is (drumroll please)...your customer!Read More
An empathy map isn’t just a trend, it’s the next level of customer avatar creation. It’s more than just their age, name, hair color and income. It’s your customer’s most sacred internal world. It’s meeting them in their pain and walking them toward a solution.Read More
With the amount of information, hyped up stories, over the top ads and click-bait headlines out there, I bet you can spot a puffed up sales pitch from a mile away. So what makes your potential clients any different?Read More
Big lists don’t mean a damn thing. Here’s why.Read More
Instead of focusing all efforts on filling the barrel and forgetting about those who make it to the bottom, imagine our customers ascending the various levels of our business until they reach the peak fully empowered.Read More
In a nutshell, storyliving is the brand’s story played out in everyday actions and decisions. It’s not just a mission statement stapled to the corporate wall. It’s the brand’s truth, lived each day in the way the company operates (from R&D to customer service to the bottom line).Read More