The Key to Success is Conflict: Positioning Your Brand Story to Solve Problems

Unbeknownst to most business owners, conflict is at the heart of a successful business. Without it, why would your customers need you? Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to the problem.

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Brand Storytelling: The Recipe for a Successful Brand Story

Great brands rely on great stories to get them to the top. While marketing funnels, going viral and other strategies seem to be the key to success, it’s the brand story that’s being told that draws us in and peaks our interest. How the story is told is just the proverbial icing on the cake. The cake, of course, is your brand story.

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Your Go-To Guide for Building Your Best Brand in 2018 (With Free Checklist!)

You know you need to re-assess your business model or messaging. You know you’re ready to earn more or expand markets. You know you might need to pivot your offerings or your niche to make a bigger impact. You just don’t know how. This week I’m sharing my favorite ways to get you aligned, centered and on brand when it comes to creating the business of your dreams in 2018!

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Using Brand Archetypes in Your Small Business or Startup

Today I’m showing you how brand archetypes can work in any size of business, not just Nike or Disney. You don’t need a million-dollar budget, a PR team or traditional advertising to use archetypes. And the best part of defining a archetype for your brand? It’s (almost) immediate payback in uncovering your ideal customers’ core desires, wants and needs.

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