28 Ways to Share Your Brand's Story

Want to bring some va-va-voom to your brand storytelling efforts? NEWS FLASH: Brand storytelling isn’t just website copy, super long sales pages or social media posts. There are a lot of fun and creative ways to use your brand’s story that are not your typical traditional examples. Today, I’m sharing with you what came to mind when I brainstormed all the different places you could use your brand story to successfully get your business seen and heard.

Go ahead, get creative!


28 Ways To Share Your Brand’s Story

A more traditional approach (which you’re likely familiar with)...

  • Website copy (About Page, Services, etc)

  • Long or short-form sales pages

  • Social media feeds (Instagram, Facebook posts, etc.)

  • Presentations / pitch decks

  • Keynote speeches

  • Newsletter / email campaigns

  • Business card

  • Landing pages

  • Interviews / elevator pitches

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If you’re tired of the tried & true, add a creative twist…

  • Ebooks

  • Downloadable PDFs / content upgrades

  • Vlogs

  • Instagram or Snapchat stories

  • Podcast

  • YouTube show

  • Shareable images / GIFs

  • Custom hashtags

  • Tedx / Ted Talks

  • Custom built smartphone application

  • Forums

  • Ads

  • Partnerships

  • Your voicemail

  • Biz collateral (like mugs, notebooks, pens, stickers, stationery…)

  • Infographs

  • Email signature

  • Internal documents (HR, Marketing departments, Admin…)

  • Signage / posters (anything you hang on your office walls)

You have the amazing opportunity to share your brand’s story, mission and values in so many places - so do it! Look at every blank space as an opportunity to be brand aligned. Whether you are speaking, recording, writing or sharing snapshots...you can weave brand storytelling into each moment.

Inspired to try something new? Think of another place to share your story? Tell me in the comments!