Posts tagged Gillette
How Gillette Leveraged the #Metoomovement To Tell A Better Story & Take A Stand Against #Toxicmasculinity

Hold the phone friends, Gillette just dropped a new ad campaign that’s making waves! If you’ve been following the #metoomovement in the United States, you’ll know that sexual assault and violence has come to the forefront of our cultural conversation. Gillette’s response, its stand against toxic masculinity and the strategy to leverage a social cause in their storytelling, is a near perfect example of brand activism in action.

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