Posts tagged america
How President Trump Used the Ruler Archetype to Build A Political Brand

Branding is at the cornerstone of politics, as many can attest when it’s time to cast a vote. From emotionally charged advertisements to heated debates, branding oneself in the political arena is a necessity to stay in the race till the end. This week I review the Ruler archetype in political branding campaigns and its most recent influence in the 2016 U.S. presidential election.

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