Posts tagged brand case study
How A Daily Planner Used Brand Archetypes to Stand-Out

Daily planners are a dime a dozen, not to mention the never-ending stream of smartphone apps that attempt to organize and motivate their users to reach their goals, so how does a company like Dailygreatness stand-out and make a profit? This week I’m highlighting one of my favorite brands Dailygreatness Journals and sharing how they use brand archetypes to distinguish themselves and find raving fans in a high-turnover market.

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How President Trump Used the Ruler Archetype to Build A Political Brand

Branding is at the cornerstone of politics, as many can attest when it’s time to cast a vote. From emotionally charged advertisements to heated debates, branding oneself in the political arena is a necessity to stay in the race till the end. This week I review the Ruler archetype in political branding campaigns and its most recent influence in the 2016 U.S. presidential election.

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