Posts tagged brand psychology
Using Brand Archetypes in Your Small Business or Startup

Today I’m showing you how brand archetypes can work in any size of business, not just Nike or Disney. You don’t need a million-dollar budget, a PR team or traditional advertising to use archetypes. And the best part of defining a archetype for your brand? It’s (almost) immediate payback in uncovering your ideal customers’ core desires, wants and needs.

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Brand Sweet Spot: Where Soul, Psychology & Story Collide

Ever wonder how the best in your industry created such powerhouse followings? Granted there are a variety of factors that come into play when launching a product or service, but when you break apart any successful business you’ll find something remarkable: they go beyond the traditional marketing methods (placement, packaging, promotion, etc.) and instead get meaningful.

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Brand Strategy: The Science Behind Phenomenal Brand Stories

The best marketers tell stories. And while stories can be used in a strategy, there is no plug-and-publish tool that captures your audience’s attention more than a story told from the heart. The best brands know this. This week I’m breaking down how the brain understands story and the ways you can start telling yours to build brand engagement, loyalty and equity.

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The 7 Mental Triggers That Boost Website Sales, Engagement & Authority

Aside from fonts, images and layout, there are seven mental triggers that guarantee a more successful website design and user-friendly experience. These mental triggers (when used correctly) develop trust, authority, authenticity and a sense of belonging. Together, they help establish your brand in a sea of competitors. This week I’m breaking down these triggers so you can put them into practice on your own site and start developing greater authority, a lower bounce rate and higher engagement from visitors.

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Media Psychology: What It Is and Why It Matters to Your Brand

While brand strategy is essential for any company looking to make their mark in the world, incorporating psychological theories and principles allows you to better understand your ideal target market, create greater brand awareness and loyalty, as well as stand-out from competitors - especially when companies or competitors are using the same marketing strategies to gain attention in an ever-crowded market.

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