Posts tagged brand strategy
The Top 4 Reasons You Need to Hire a Marketing Expert for Your Online Business


When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things, leaving you little to no time to do the work you set out to do by starting the business in the first place.

So while hiring a marketing expert seems out of budget or even overwhelming, today I’m sharing the top four reasons you absolutely need to in order to grow - and stay - in business!

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A Behind The Scenes Look: How Long it Really Takes to be Profitable in Your Online Business

Today I’m pulling back the curtain and getting REAL when it comes to sharing how long it actually takes to make money in an online business. While some may claim you can make six-figures in a few weeks, I want you to know that while success like that is possible, it might actually take a bit longer to generate that type of profit.


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Making SEO Easy With Meg Casebolt

Do the words SEO, organic reach, and Google ranking sound foreign and maybe just a bit scary? They did for me when I first started my business, until I found Meg! In this week's episode, I interview Meg Casebolt of Megabolt Digital. Meg is an SEO guru and my go-to-gal to bolster this side of my business. Listen in as Meg gives us her best non-paid search tips that ANY business woman can benefit from.


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How to Confidently Share Your Brand Story and Spread Your Message to the Masses

Raise your hand if you’re absolutely terrified of sharing your bigger brand message with the world? Or if you’re worried about negative comments or backlash for your opinion? Or if you fear what others will think or say when they encounter your website, blog posts or any other content you create?


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Using Brand Stories to Build Your Instagram or Facebook Following

Using brand stories to build your Instagram or Facebook following is the latest, greatest digital marketing strategy. Whether you’re an entrepreneur running your own business or helping a company scale their current online presence, using brand stories to build that following is essential in today’s over-saturated, noisy online environment.

So what kind of stories should you be telling and how exactly do they fit into your Instagram or Facebook growth strategy?


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How Rachel Hollis Used Brand Stories to Build Her Media Empire

Raise your hand if you love Rachel Hollis! Even if you don’t, you can’t deny she’s built one heck of an empire. And while it might be easy to assume her success comes from luck or connections, I think it’s a mix of hard-work, resilience and leveraging the power of her stories to scale her business.

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The Key to Success is Conflict: How to Have an Opinion & Position Your Brand to Solve Problems

Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem. If you’re worried about pissing people off, then this article is a must read!

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The Question All Successful Business Women Ask Themselves Every Day

Wondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors!

What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your momentum.

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Where To Start When You are a Brand New Entrepreneur

I remember when I was just starting out like it was yesterday: I spent countless hours pouring over business blogs, podcasts and attending workshops in the hope that I would finally crack the code to business success. I always knew being a small business owner wasn’t exactly easy, yet I had no idea the amount of strategies, tactics and trends I had to be aware of in order to grow and scale my business.

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Behind The Scenes of Marie Forleo’s B-School: Why I Enrolled When I already Have An Online Business

So why join Marie Forleo’s B-School now? Trust me, it’s been around as long as I’ve been online and I’ve worked a total of four affiliate launches for not one but two of her top-tiered partners. I know the program pretty well and can easily say that at least eight out of my ten best friends have already completed the course at some point over the years.

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Are You Tired of Doing All The Things in Your Business?

A common question I hear a lot is, “When did you decide to start delegating?”

In total honesty I am not great at delegating. A notorious Type-A recovering perfectionist, I’m still a sucker for doing the job myself. That being said, it wasn’t until I learned the art of delegating (or leaned in to outsourcing) that my business really took off.

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