Posts tagged email marketing
Email Marketing: Are Newsletters the New Junk Mail?

Previously it was direct mail, fliers and letters addressed to "Resident" that left recipients cringing, now it's the constant stream of "last chance," "OPEN NOW!" and "offer expires soon" that have subscribers dreading the majority of email correspondence received. Yet many marketers and businesses believe that the newsletter is an essential, if not primary, component to the marketing mix. But I disagree.

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